{"id":7479,"date":"2020-01-09T11:04:08","date_gmt":"2020-01-09T11:04:08","guid":{"rendered":"https:\/\/formadrain-com.k0bdwxs7-liquidwebsites.com\/?p=7479"},"modified":"2021-10-29T15:41:36","modified_gmt":"2021-10-29T15:41:36","slug":"consumer-trends-to-green-products","status":"publish","type":"post","link":"https:\/\/formadrain.com\/en\/consumer-trends-to-green-products\/","title":{"rendered":"Consumer Trends to Green Products"},"content":{"rendered":"

\"Consumer<\/span><\/p>\n

Is having an ecologically-sound product really that important to consumers? Yes! Over the last several years, multiple studies have examined that question and the results are conclusive.\u00a0<\/span><\/p>\n

\u201c<\/span>The Sustainability Imperative<\/span><\/a>\u201d is a report issued in October 2015 by Nielsen, a \u201cglobal performance management company that provides a comprehensive understanding of what consumers watch and buy\u201d. This report notes that:<\/span><\/p>\n

\u201cIn the past year alone, sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4% globally, while those without grew less than 1%.<\/span><\/i><\/p>\n

\u201cSixty-six percent of consumers say they are willing to pay more for sustainable brands \u2013 up from 55% in 2014 and 50% in 2013.\u201d<\/span><\/i><\/p>\n

Forbes Magazine<\/span><\/a> reported on a 2017 study that likewise confirmed that there is an ever-increasing demand for environmentally-friendly products. Forbes cites the key takeaways from the report:<\/span><\/p>\n